This project is for UNICEF Malaysia vaccination campaign design. As a designer, I wanted to capture both hope and resilience during one of humanity's most challenging times.
I wanted it to be a visual embrace, telling every Malaysian: "Your health matters. Your freedom matters. We're in this together." This special project showcases my technical skills, and also my deep understanding of how design can touch hearts and inspire action during difficult period.
Through thoughtful color choices, I went for a design that radiates warmth and optimism. That vibrant cyan blue doesn't just represent UNICEF - it symbolizes the clear skies of freedom we all yearned for during lockdown.
The gentle pops of yellow and green feel like little bursts of hope, while the soft pink touches add that human warmth we all missed during isolation. It's fascinating for me to explore how these colors work together to create a sense of comfort and reassurance.
The Human Connection
I chose a photo of which a person in a wheelchair raising their fist in triumph to capture genuine human moments. A woman in hijab giving a confident thumbs up. An elderly couple smiling together while navigating technology.
These aren't just photos - they're powerful stories of resilience and community spirit. The #KembaliBebas (Return to Freedom) hashtag carries such emotional weight - it's not just about vaccination, it's about reuniting with loved ones and reclaiming our lives.
Making Accessibility a Necessity
While working on this project, there's something deeply important that I felt about how the campaign. It's the fact that vaccination should feel approachable rather than intimidating. And that's what I did.
That friendly smiley face mascot with stars? It's like a gentle friend guiding you through the process. I also chose clean, easy-to-read typography and straightforward instructions in both Malay and English to show a consideration for everyone in the community. It says "We're here for you, and we'll get through this together."
Beyond Just Information
This campaign transforms a medical procedure into a story of community triumph. Every element - from the cheerful mascot to the diverse representations - weaved together to create something that speaks to our shared humanity and collective hope for freedom from the pandemic.
I didn't want this campaign to just inform - I want it to be understanding, to acknowledge our collective trauma while pointing toward hope.
At the end, as a designer even after 6 years, I still love how design can hold space for both vulnerability and strength, fear and courage, isolation and community. And I will strive to do that, forever.
