Nostalgia Raya

Services

Services

Packaging Design

My Role

My Role

Creative Lead // Visual Storyteller & Designer

What a delightful and nostalgic Raya-themed design project! Let me walk you through this charming piece that beautifully captures the essence of Aidilftri celebrations.

The centerpiece of this design is an illustrated traditional Malay kampung house scene, rendered in a warm, vintage-inspired color palette of browns, greens, and creamy yellows. I actually tried to bottle up all those sweet Raya memories and turned them into art!

A Storytelling Header Banner

A Storytelling Header Banner

The main banner shows this perfectly idyllic kampung scene with a traditional wooden house on stilts. My first challenge was finding that sweet spot between nostalgia and modern appeal. I spent time:

  • Researching traditional Malay architecture and patterns

  • Collecting references of vintage Malaysian household items

  • Studying color palettes that would evoke both warmth and sophistication

  • Understanding how to translate cultural elements into vector illustrations

Design Implementation

I wanted to create something that feels both nostalgic and contemporary, speaking to both older generations who yearn for the "good old days" and younger audiences who appreciate modern design aesthetics.

There's a consistent use of those lovely geometric patterns in the borders that really tie everything together

Technical Execution

One of the most challenging aspects was creating the vector-based technical drawings. This required:

  • Precise geometric pattern mapping

  • Complex layering systems

  • Careful consideration of production requirements

  • Detailed documentation for implementation

Results & Impact

The project successfully:

  • Created a cohesive design system that speaks to multiple generations

  • Demonstrated technical excellence in vector illustration

  • Provided versatile assets for various marketing needs

  • Preserved cultural elements while pushing design boundaries

The success of this project lies not just in its technical execution, but in its ability to evoke emotional connections while maintaining professional design standards. It's a testament to how design can bridge the gap between tradition and modernity, creating something that resonates across generations. ❤️

Let’s
Collaborate

AYEP

© Ayep 2025

Let’s
Collaborate

© Ayep 2025

Let’s
Collaborate

AYEP

© Ayep 2025